Smallpdf visuals

At Smallpdf, I was a Product Designer—but occasionally, I switched gears and took on the role of a Graphic Designer, shaping a new brand language for the entire company.

Company
Smallpdf

My role
Brand Designer

When
2020/2021

Youtube Channel

We transformed Smallpdf’s visual identity from an almost "total white" minimalistic approach to a more colorful and playful style, aligning it with the brand’s logo and overall personality.

Instagram and social media

I supported the marketing team in creating social media content, applying the same approach we used for YouTube—more color, bold use of squares, minimal white backgrounds, and a fresh, playful style that aligned with Smallpdf’s brand identity.

Ebook & c

I contributed to various marketing projects, including ebooks, Spotify playlists, newsletters, and more, ensuring a consistent and engaging brand experience across different channels.