Ava Women visuals

In Ava Women I was a UX/UI Designer and I was involved in all the main projects related to the mobile app (iOS & Android). For this projects I was wearing, instead, the graphic designer hat playing a bit with the brand.

Company
Ava Women
https://www.avawomen.com/

My role
Brand Designer

When
2019

Ebook cover

The graphic design team was working on a new ebook and they asked me if I could help them designing the cover: I tried to make the topic explicit yet branded and a bit "pop", perfectly in line with the content.

Company Value Posters

The task was to design posters of our company values for the office walls. I experimented with fonts, each chosen to reflect a specific value:

A - Appreciate, praise, listen → Inspired by spotlight lamps, symbolizing focus on others.
V - Verify with data → A geometric, structured font representing precision and analysis.
A - Aspire for personal growth → A dynamic, flowing typeface that feels like it’s growing.
T - Take initiative → A mix of strict and curvy, encouraging bold, unconventional action.
A - Accountable for our actions → A grounded, solid font reflecting responsibility.
R - Represent customer interests → A heart-like shape, emphasizing customer focus.

The posters are now displayed in the office, and we then created a notebook featuring them on the cover.