Product Designer passionate about improving digital products solving user real problems, always with an eye on branding.
👉🏽 More about me
💼 Even more! (CV)
Ava Women
Smallpdf experiments
Checkout optimization
Onboarding users
Smallpdf Visuals
Meteo Swiss
iPratico
Ava Women Visuals
Other projects
Miroverse
Medium
Smallpdf | Brand projects
Smallpdf visuals
In Smallpdf I was a UX/UI Designer. But from time to time I was wearing, instead, the graphic designer hat creating a new brand language for the entire company.
MY ROLE
Brand Designer
Brand Designer
TOOLS
Mainly Figma but also Photoshop and Indesign
Mainly Figma but also Photoshop and Indesign
WHEN
2020-21
2020-21
❤️ WHAT I LOVED
In a startup, often, there’s the possibility to widen your impact on different areas: in Smallpdf I had the chance to create a new brand language, using the colorful squares of the logo.
(It was not a rebranding - there was not time and resources - but more bringing the current brand language to a new level, more coherent, scalable and recognizible).
In a startup, often, there’s the possibility to widen your impact on different areas: in Smallpdf I had the chance to create a new brand language, using the colorful squares of the logo.
(It was not a rebranding - there was not time and resources - but more bringing the current brand language to a new level, more coherent, scalable and recognizible).
A BIT OF CONTEXT
Smallpdf is a Swiss company with more than 40 million monthly users - with over 20 PDF tools it helps people to deal with
documents worldwide.
Smallpdf is a Swiss company with more than 40 million monthly users - with over 20 PDF tools it helps people to deal with
documents worldwide.
YouTube channel
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From an almost “total while” approach to something more colorful and playful, in line with Smallpdf logo.
Instagram and social media
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I helped the marketing team with social media content creation, adopting the same approach we had with youtube: more color, usage of squares, avoidance of white backgrounds when possible, fresh and playful content.
Ebook & co
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I was involved in many “marketing projects”: we worked on ebooks, spotify playlists, newsletters...etc
