Smallpdf | Brand projects
Smallpdf visuals
In Smallpdf I was a UX/UI Designer. But from time to time I was wearing, instead, the graphic designer hat creating a new brand language for the entire company.
![](https://freight.cargo.site/t/original/i/afb28d87cee13a305c7b133cefe20cb3d4a4b7e10e9c3f8a666d0dc5e4cabfdd/visuals.png)
MY ROLE
Brand Designer
Brand Designer
TOOLS
Mainly Figma but also Photoshop and Indesign
Mainly Figma but also Photoshop and Indesign
WHEN
2020-21
2020-21
❤️ WHAT I LOVED
In a startup, often, there’s the possibility to widen your impact on different areas: in Smallpdf I had the chance to create a new brand language, using the colorful squares of the logo.
(It was not a rebranding - there was not time and resources - but more bringing the current brand language to a new level, more coherent, scalable and recognizible).
In a startup, often, there’s the possibility to widen your impact on different areas: in Smallpdf I had the chance to create a new brand language, using the colorful squares of the logo.
(It was not a rebranding - there was not time and resources - but more bringing the current brand language to a new level, more coherent, scalable and recognizible).
A BIT OF CONTEXT
Smallpdf is a Swiss company with more than 40 million monthly users - with over 20 PDF tools it helps people to deal with
documents worldwide.
Smallpdf is a Swiss company with more than 40 million monthly users - with over 20 PDF tools it helps people to deal with
documents worldwide.
YouTube channel
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From an almost “total while” approach to something more colorful and playful, in line with Smallpdf logo.![](https://freight.cargo.site/t/original/i/9cf9f6c799c22c500efebd39578a7b78954a53c924e92e9439729d396366a7b3/yt-after.png)
![](https://freight.cargo.site/t/original/i/4bcb417311904fdf5efe15bd1f997b6989e7cec4d5d495554430fe7d5dc40a5a/yt-before.png)
![](https://freight.cargo.site/t/original/i/21afeababca7d5c884e7ec90fda826a331e96630d71a6c2440ff738209fb4ffa/youtube-how-to-convert-jpg-pdf-EN.png)
![](https://freight.cargo.site/t/original/i/0efb3f1a9dadc9111a6ec8d263b4a14330d0470936a85db84c49a194b8c04f4b/youtube-how-to-draw-EN.png)
![](https://freight.cargo.site/t/original/i/b66308149a16757760521fe7f3963abbe24186a486280c611a9ec752aaa40dc3/youtube-how-to-merge-pdf-EN.png)
Instagram and social media
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I helped the marketing team with social media content creation, adopting the same approach we had with youtube: more color, usage of squares, avoidance of white backgrounds when possible, fresh and playful content.![](https://freight.cargo.site/t/original/i/ac9f07c671fac08850da6bb64796aa9a7c2d381799f990f3e44c7ff1a0d2480d/smallpdf-after.png)
![](https://freight.cargo.site/t/original/i/f6d73ec2cab42e13ec1d25a09c98373e74b47b04b21a8c7e338755d00010e9d2/smallpdf-before.png)
![](https://freight.cargo.site/t/original/i/faf79afeada8bafaf8f38ea86f95ad167a0f68fd4449452766e4d655af94bd1b/smallpdf-social-stuff.png)
Ebook & co
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I was involved in many “marketing projects”: we worked on ebooks, spotify playlists, newsletters...etc![](https://freight.cargo.site/t/original/i/9bade87a8b2c3dc4b743356e3914f464215b1f8bdc875b7e80ea903662fb89b6/smallpdf-social-stuff2.png)
![](https://freight.cargo.site/t/original/i/94d6e98070275134a0eb9a13ad1e4000f3eed53b53160ebbab48e222f87b165f/halloween.gif)