How did I get here?

I’m here after millions of small and big decisions.
Some of the biggest ones had to do with education: NABA and then Politecnico di Milano (with a small colorful portuguese parentesis in Lisbon at IADE) led me to my first internship in Nestlè and then... everything else is explained here below.
Along the way I met a lot of special humans who made work a fun and enriching thing to do together.

09.22 - Current
Product Designer 
Varian is an American radiation oncology treatments and software maker, helping millions of people worldwide in their fight against cancer since more than 75 years.
Since 2021 is part of Siemens Healthineers supporting every step of the cancer care journey - from screening to survivorship.

  • Explore design concepts, prepare prototypes, define scenarios to test and do usability tests with radiotherapists in order to assess design solutions and iterate quickly based on the test outcomes.
  • Work closely with a UX Researcher supporting them during summative studies.
  • Engage engineers, who may not be accustomed to working with UX, early in the design process, trying to establish a new and efficient way of collaborating with them. 
  • Define user problems and scope together with product mangers.
  • Implement SHUI, Siemens design system in a Varian product (which, in my specific case, means rebuild it from scratch).
  • Understand designer needs and redefine rituals and processes to foster a more productive and cohesive design team environment.

03.20 - 05.22

Product Designer
Smallpdf is the most used online PDF software and consistently ranks in the top 300 websites worldwide. Smallpdf integrates seamlessly with professional and personal tasks, boosting productivity and simplifying the experience of manging documents (for its 40+ million monthly active users!) with tools to compress, convert, edit, sign, protect, and unlock PDF documents. 

  • Collaborate with product mangers and engineers to design solutions that make working with documents easy, for more than 60 million monthly active users.
  • Work with UXR team to identify and troubleshoot UX problems, planning research intiatives and talking with users. 
  • Work hands-on with the whole design team to define and deliver the best user experience across all platforms (web, mobile, desktop). 
  • Self initiate and develop the new brand language (and support the marketing team creating assets for Instagram, Youtube and Linkedin) Check it out!
  • Organise brainstorming to generate ideas for new growth experiments, ideate, prepare final design, test and analyse results using Metabase with the Data team...and then iterate again. 
  • Moved and restructured the design system from Sketch to Figma. 
  • Hire and onboard new talents (active role in screening CVs
    and portfolios, interviewing candidates, formulating and evaluating design assignments, and ultimately onboarding and guiding new joiners). Suppor other more junior designers in their tasks and deliveries.
  • Published two collaboration workshops in Miroverse. Check it out!

05.18 - 12.19
UX Designer
Ava Women is a medical startup with the mission to advancing women’s reproductive health by bringing together artificial intelligence and clinical research. Ava - a smart ovulation tracking bracelet - detects 5 fertile days, doubling the chances to conceive each month.

  • Translate high-level requirements into UX artefacts such as wireframes, flows, site maps and/or storyboards. Check it out!
  • Bring initial wireframes and flows to life in the form of detailed visual design mockups.
  • Prototype visuals designs as needed for test stimuli or to demonstrate the desired user experience. Check it out!
  • Prepare all the assets needed (such as high fidelity prototypes) for Human Factors Engineering (HFE) and Usability Testing for Medical Device.
  • Provide the development team with detailed designs – ready for production
  • Review app screens in development, ensuring the final product is visually in-line with the designs provided
  • Build the design system from scratch using Frontify
  • Restructured of the UX / UI Framework introducing Abstract. Check it out!
  • Design and maintain the App guide, the Ava user guide and packaging.
  • Collaborate with the marketing team when UI or UX updates are needed to the Avawomen website and/or blog. Check it out!

👣 Travelling in South America (See side projects below) and Freelancing

01.15 - 10.16
Digital Designer
iPratico® was the first POS in the world to be designed for iPad and published on the App Store. Thanks to iPratico® POS PRO you can manage all of your business: the orders, the sales analysis, the statistics and the loyalty of your customers.

  • iPratico POS PRO Restaurant and iPratico Menù - iOS Native app for iPad:
    - Design and planning of UX/UI with key users, business manager,
    product managers and development team.
    - Development of UX/UI supporting developers during all the application lifecycle.

  • Brand management and communication strategy for every channel
    - Social media management and social strategy, content creation both visual and textual, editorial plans, blogging..
    - Corporate web sites project and development (graphics and copy) working side-by-side with product managers and developer team
    - Trade fairs: brochure and marketing material production, stand project and development, support during the expos
    - Design and development of optional products related to the core one (kiosk, manuals, newspaper ads...).

Check it out!

06.14 - 12.14
Design intern
Nestlé is the world's largest food & beverage company.

  • Media channels analysis.
  • Development and implementation of promotional activities via web for the consumer trade.
  • Social media management (mainly facebook and instagram)
  • Support the launch of the new website.

Side projects
  • after 1 year in Switzerland we decided to start importing natural wines.
  • at some point I embarked on a one-way journey to Bogotá, and it was during this time that a blog came to life.