Ava Women | Brand projects
Ava Women visuals
In Ava Women I was a UX/UI Designer and I was involved in all the main projects related to the mobile app (iOS & Android). For this projects I was wearing, instead, the graphic designer hat playing a bit with the brand.
![](https://freight.cargo.site/t/original/i/be8732c50f486b7ddecb42ddebffc96287aecdedda770a5c524132cf2eed691c/ava-cover.gif)
MY ROLE
Brand Designer
Brand Designer
TOOLS
Mainly Illustrator
Mainly Illustrator
WHEN
2019
2019
Ebook cover
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The graphic design team was working on a new ebook and they asked me if I could help them designing the cover: I tried to make the topic explicit yet branded and a bit "pop", perfectly in line with the content.![](https://freight.cargo.site/t/original/i/f59c887d0544c3e91efeeba72a3662a2411d8a16a84e9aa7cb91361f817a7ce6/ava-visual-ebook.png)
![](https://freight.cargo.site/t/original/i/ef934d52929f24a0e870e798f3f480d6caaed22d6de0989c250d3eb1960b99f1/cover-ebook.png)
Company Value Posters
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One day my direct manager came to my desk asking me if I had some time to spend on a "light task": design some posters with the company values to hang on the office walls. I played with fonts and here you see the outcome. All the posters are now hanging on the wall and we also did a small notebook with them on the cover.
There is an explanation for each font chosen for the letters:
A - Appreciate, praise, listen
I took inspiration from this kind of lamps because when you appreciate or listen to someone, all “your lights” are on him.
V - Verify with data
Verify with data has something to do with geometry, measures, numbers.
A - Aspire for personal growth
It seems to me that this font is growing, moving, dancing which makes it a good fit for this value.
T - Take initiative
This T is, at the same time, “strict” and “curvy”: it seems that it’s telling us to not be afraid of being / doing something different, that it’s ok to take initiatives!
A - Accountable for our actions
This letter seems to me very grounded and very responsible for its shape.
R - Represent the customer interests
Self explanatory: our heart is our customers.
![](https://freight.cargo.site/t/original/i/a53d5e8a6c662e8adc36bba3ea657304c28b2654fbaefcff1776a7ecdb51246b/ava-visual-poster.png)